Marketing Director
Why not build more community?
As a member of Wild Wild West Steampunk Convention, I joined the crew in 2012 as a Guest Services coordinator. Shortly thereafter, I realized we were better served by presenting a face to the community, but collecting all of the incredible people who have a wide variety of skills to knit us together in common interests.
Here’s what I’ve managed to accomplish so far:
Increased Convention attendance 28% from the 2018 attendance of 3500 pass-holders to 4500 attendees.
Built a Marketing team from one Street Team to a complete and dynamic 6 team group of people
Spearheaded new Social Media platform engagements and policies for our Marketing team
Assembled marketing data and devised clear plans with concrete measurable objectives, including con attendance, Facebook media engagement metrics, Instagram metric analytics, and regular Twitter cross-over posts.
““You have all become my family, this group has helped me learn how to talk to others!!”
If you don’t have a team, build one!
It has been one of the greatest privileges of my life to develop and grow three separate teams within Wild West Con. These teams include our Street Team, our Marketing team, and our Town Criers which serve to engage our guests at con and ensure our clients experience value for attending.
Street Team:
These folks are responsible for cultivating interest throughout the year through attending a variety of events culled from events on Facebook, local calendars, local newspapers and word of mouth. These folks attend local festivals, including cultural and historically-based festivals and a wide variety of events, including Tombstone Days, Helldorado, Tucson Meet Yourself, University of Arizona Festival of Books and more!
Marketing Team:
Manages all the social media platforms, generating content, piquing interest through writing copy, curating image libraries, responding to guest queries and feedback and ensuring we are allocating budget dollars effectively.